![]() ![]() "Obviously the core of the game is always what happens on the court, but we're trying to bring more of the truer picture of the NBA to what it is as an entertainment product," Argent said. With 2K13, they wanted to take it even further, and that's why Jay-Z jumped on their radar. ![]() "The Dream Team wasn't going to happen this year for us without Jay's involvement and assistance upon doing it," Argent said, "and we're obviously very happy that he did that."Īrgent said that while the realistic simulation aspect of 2K13 is most important to the franchise, he and his team have placed more of an emphasis on infusing more entertainment into the game to match the NBA's growth in that area. ( Scottie Pippen isn't either, but he wasn't able to reach an agreement with 2K Sports.) Afterward, the video game company was allowed to return to the creative lab to incorporate the '92 Dream Team and 2012 Olympic squad into 2K13, which is on its finishing touches. During a media conference call on Tuesday, Argent said that Jay-Z influenced 2K Sports to strike a deal with USA Basketball and individually with Charles Barkley, who's not part of the National Basketball Retired Players Association. That opportunity didn't come about for 2K Sports until this year, when music mogul and Nets minority owner Jay-Z became the executive producer of NBA 2K13. In the past several years, Jason Argent, vice-president of marketing for 2K Sports, heard from fans of the NBA 2K series, through letters, online forums and social media, asking when the 1992 Dream Team would be in the game. ![]() The 1992 Dream Team is featured for the first time in the NBA 2K video game series. ![]()
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